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Data ScienceHierarchy of NeedsWin-backCancellationB2B RetentionBehavioural ScienceExperimentationAgentic AICACGrowthRetention-Led GrowthIncrementalityCase StudyCross-sellAcquisitionReducing ChurnARPUCRM MarketingNPSCustomer DataAIEpisode SummaryChatGPTChurn RateCustomer Lifetime ValueTacticsGamificationPersonalisationCommunityUpsellMeasurementDouble ProfitsOnboardingRetention MarketingMoments of TruthCustomer LoveOptimisationValue RealisationEarly LifeOrganisation
GrowthGrowth
+2+2
Episode 40 - Gamification for Retention
Mar 14, 2025

Episode 40 - Gamification for Retention

Tom Burrell
Behavioural ScienceBehavioural Science
+2+2
Episode 35 - Behavioural Science II
Feb 07, 2025

Episode 35 - Behavioural Science II

Tom Burrell
Behavioural ScienceBehavioural Science
+1+1
Episode 34 - Behavioural Science I
Jan 31, 2025

Episode 34 - Behavioural Science I

Tom Burrell
GrowthGrowth
+2+2
Episode 31 - The Psychology & Practicalities of Referrals
Jan 10, 2025

Episode 31 - The Psychology & Practicalities of Referrals

Tom Burrell
Win-backWin-back
+3+3
Episode 22 - Maximising Winback
Nov 08, 2024

Episode 22 - Maximising Winback

Tom Burrell
Hierarchy of NeedsHierarchy of Needs
+2+2
Episode 20 - The Retention Hierarchy of Needs
Oct 25, 2024

Episode 20 - The Retention Hierarchy of Needs

Tom Burrell
AIAI
+1+1
Episode 11 - Generative AI and Retention Marketing
Aug 22, 2024

Episode 11 - Generative AI and Retention Marketing

Tom Burrell
CRM MarketingCRM Marketing
+2+2
Episode 7 - Becoming Embedded in Customers' Lives
Jul 25, 2024

Episode 7 - Becoming Embedded in Customers' Lives

Tom Burrell
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