Tactics
Data ScienceHierarchy of NeedsWin-backCancellationBehavioural ScienceExperimentationCACGrowthRetention-Led GrowthIncrementalityCase StudyCross-sellAcquisitionReducing ChurnARPUCRM MarketingNPSCustomer DataAIEpisode SummaryChatGPTChurn RateCustomer Lifetime ValueTacticsGamificationPersonalisationCommunityUpsellMeasurementDouble ProfitsOnboardingRetention MarketingMoments of TruthCustomer LoveOptimisationValue RealisationEarly Life
Retention-Led GrowthRetention-Led Growth
+2+2

Behavioural ScienceBehavioural Science
+2+2
