Tactics

Data ScienceHierarchy of NeedsWin-backCancellationB2B RetentionBehavioural ScienceExperimentationAgentic AICACGrowthRetention-Led GrowthIncrementalityCase StudyCross-sellAcquisitionReducing ChurnARPUCRM MarketingNPSCustomer DataAIEpisode SummaryChatGPTChurn RateCustomer Lifetime ValueTacticsGamificationPersonalisationCommunityUpsellMeasurementDouble ProfitsOnboardingRetention MarketingMoments of TruthCustomer LoveOptimisationValue RealisationEarly LifeOrganisation
Reducing ChurnReducing Churn
+2+2
Episode 44 - The Hidden Cost of Reactive Retention

Episode 44 - The Hidden Cost of Reactive Retention

Tom Burrell
Retention-Led GrowthRetention-Led Growth
+2+2
Episode 41 - Identifying Churn Early Warning Signs

Episode 41 - Identifying Churn Early Warning Signs

Tom Burrell
Behavioural ScienceBehavioural Science
+2+2
Episode 36 - Catch up on what you missed

Episode 36 - Catch up on what you missed

Tom Burrell
Win-backWin-back
+3+3
Episode 22 - Maximising Winback

Episode 22 - Maximising Winback

Tom Burrell