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Data ScienceHierarchy of NeedsWin-backCancellationB2B RetentionBehavioural ScienceExperimentationAgentic AICACGrowthRetention-Led GrowthIncrementalityPerformance BenchmarksCase StudyCross-sellDeliverabilityAcquisitionReducing ChurnARPUCRM MarketingNPSCustomer DataAIEpisode SummaryChatGPTChurn RateCustomer Lifetime ValueTacticsGamificationPersonalisationCommunityUpsellData ProtectionMeasurementDouble ProfitsOnboardingRetention MarketingMoments of TruthCustomer LoveOptimisationValue RealisationEarly LifeOrganisation
Agentic AIAgentic AI
+2+2
Episode 64 - AI Customer Retention Trends
Aug 29, 2025

Episode 64 - AI Customer Retention Trends

Tom Burrell
Data ScienceData Science
+2+2
Episode 62 - Multi-Experience Controlled Experiments
Aug 15, 2025

Episode 62 - Multi-Experience Controlled Experiments

Tom Burrell
Behavioural ScienceBehavioural Science
+5+5
Episode 60 - Catch Up
Aug 01, 2025

Episode 60 - Catch Up

Tom Burrell
CRM MarketingCRM Marketing
+2+2
Episode 58 - How to Fast Track CRM Marketing Performance
Jul 18, 2025

Episode 58 - How to Fast Track CRM Marketing Performance

Tom Burrell
CRM MarketingCRM Marketing
+2+2
Episode 57 - The Real Role of Segmentation & Personalisation in CRM Marketing
Jul 11, 2025

Episode 57 - The Real Role of Segmentation & Personalisation in CRM Marketing

Tom Burrell
B2B RetentionB2B Retention
+2+2
Episode 47 - Preventing Early-Stage Churn
May 02, 2025

Episode 47 - Preventing Early-Stage Churn

Tom Burrell
Behavioural ScienceBehavioural Science
+2+2
Episode 36 - Catch up on what you missed
Feb 14, 2025

Episode 36 - Catch up on what you missed

Tom Burrell
Hierarchy of NeedsHierarchy of Needs
+2+2
Episode 33 - Understanding Customer Value Realisation
Jan 24, 2025

Episode 33 - Understanding Customer Value Realisation

Tom Burrell
AIAI
+2+2
Episode 23 - Personalisation & AI
Nov 15, 2024

Episode 23 - Personalisation & AI

Tom Burrell
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