The Retention Blueprint

Personalisation

Data Science Hierarchy of Needs Win-back Cancellation B2B Retention Behavioural Science Experimentation Agentic AI CAC Growth Retention-Led Growth Incrementality Performance Benchmarks Case Study Cross-sell Acquisition Reducing Churn ARPU CRM Marketing NPS Customer Data AI Episode Summary ChatGPT Churn Rate Customer Lifetime Value Tactics Gamification Personalisation Community Upsell Data Protection Measurement Double Profits Onboarding Retention Marketing Moments of Truth Customer Love Optimisation Value Realisation Early Life Organisation

B2B RetentionB2B Retention

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Episode 47 - Preventing Early-Stage Churn

Episode 47 - Preventing Early-Stage Churn

Behavioural ScienceBehavioural Science

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Episode 36 - Catch up on what you missed

Episode 36 - Catch up on what you missed

Hierarchy of NeedsHierarchy of Needs

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Episode 33 - Understanding Customer Value Realisation

Episode 33 - Understanding Customer Value Realisation

AIAI

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Episode 23 - Personalisation & AI

Episode 23 - Personalisation & AI

The Retention Blueprint

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