Personalisation

Data ScienceHierarchy of NeedsWin-backCancellationB2B RetentionBehavioural ScienceExperimentationAgentic AICACGrowthRetention-Led GrowthIncrementalityPerformance BenchmarksCase StudyCross-sellAcquisitionReducing ChurnARPUCRM MarketingNPSCustomer DataAIEpisode SummaryChatGPTChurn RateCustomer Lifetime ValueTacticsGamificationPersonalisationCommunityUpsellData ProtectionMeasurementDouble ProfitsOnboardingRetention MarketingMoments of TruthCustomer LoveOptimisationValue RealisationEarly LifeOrganisation
Behavioural ScienceBehavioural Science
+5+5
Episode 60 - Catch Up

Episode 60 - Catch Up

Tom Burrell
CRM MarketingCRM Marketing
+2+2
Episode 58 - How to Fast Track CRM Marketing Performance

Episode 58 - How to Fast Track CRM Marketing Performance

Tom Burrell
CRM MarketingCRM Marketing
+2+2
Episode 57 - The Real Role of Segmentation & Personalisation in CRM Marketing

Episode 57 - The Real Role of Segmentation & Personalisation in CRM Marketing

Tom Burrell
B2B RetentionB2B Retention
+2+2
Episode 47 - Preventing Early-Stage Churn

Episode 47 - Preventing Early-Stage Churn

Tom Burrell
Behavioural ScienceBehavioural Science
+2+2
Episode 36 - Catch up on what you missed

Episode 36 - Catch up on what you missed

Tom Burrell
Hierarchy of NeedsHierarchy of Needs
+2+2
Episode 33 - Understanding Customer Value Realisation

Episode 33 - Understanding Customer Value Realisation

Tom Burrell
AIAI
+2+2
Episode 23 - Personalisation & AI

Episode 23 - Personalisation & AI

Tom Burrell