The Retention Blueprint

Growth

Data Science Hierarchy of Needs Win-back Cancellation B2B Retention Behavioural Science Experimentation Agentic AI CAC Growth Retention-Led Growth Incrementality Performance Benchmarks Case Study Cross-sell Deliverability Acquisition Reducing Churn ARPU CRM Marketing NPS Customer Data AI Episode Summary ChatGPT Churn Rate Customer Lifetime Value Tactics Gamification Personalisation Community Upsell Data Protection Measurement Double Profits Onboarding Retention Marketing Moments of Truth Customer Love Optimisation Value Realisation Early Life Organisation Customer Experience

GrowthGrowth

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Episode 40 - Gamification for Retention

Episode 40 - Gamification for Retention

Behavioural ScienceBehavioural Science

+2+2

Episode 35 - Behavioural Science II

Episode 35 - Behavioural Science II

GrowthGrowth

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Episode 31 - The Psychology & Practicalities of Referrals

Episode 31 - The Psychology & Practicalities of Referrals

ExperimentationExperimentation

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Episode 19 - How to Fast-Track Retention Performance Improvements

Episode 19 - How to Fast-Track Retention Performance Improvements

GrowthGrowth

+1+1

Episode 14 - When to Double Down on Customer Retention

Episode 14 - When to Double Down on Customer Retention

The Retention Blueprint

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