The Retention Blueprint

Measurement

Data Science Hierarchy of Needs Win-back Cancellation B2B Retention Behavioural Science Experimentation Agentic AI CAC Growth Retention-Led Growth Incrementality Case Study Cross-sell Acquisition Reducing Churn ARPU CRM Marketing NPS Customer Data AI Episode Summary ChatGPT Churn Rate Customer Lifetime Value Tactics Gamification Personalisation Community Upsell Measurement Double Profits Onboarding Retention Marketing Moments of Truth Customer Love Optimisation Value Realisation Early Life Organisation

Hierarchy of NeedsHierarchy of Needs

+3+3

Episode 43: Retention Economics

Episode 43: Retention Economics

Prove the financial impact of your retention initiatives and gain buy-in for retention investment.

CancellationCancellation

+2+2

Episode 17 - Leveraging Customer Data to Identify & Act on Drivers of Churn

Episode 17 - Leveraging Customer Data to Identify & Act on Drivers of Churn

Data ScienceData Science

+2+2

Episode 16 - How To Prioritise Your Data Science Efforts

Episode 16 - How To Prioritise Your Data Science Efforts

IncrementalityIncrementality

+4+4

Episode 3 - The 3 Most Important Customer Retention Metrics

Episode 3 - The 3 Most Important Customer Retention Metrics

The Retention Blueprint

Transform Your Retention Impact in Just 5 Minutes per Week.

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