Retention-Led Growth

Data ScienceHierarchy of NeedsWin-backCancellationB2B RetentionBehavioural ScienceExperimentationAgentic AICACGrowthRetention-Led GrowthIncrementalityPerformance BenchmarksCase StudyCross-sellDeliverabilityAcquisitionMastermindReducing ChurnBlack FridayARPUCRM MarketingNPSCustomer DataAIEpisode SummaryChatGPTChurn RateCustomer Lifetime ValueTacticsGamificationPersonalisationCommunityRetention EcosystemUpsellData ProtectionMeasurementDouble ProfitsOnboardingRetention MarketingMoments of TruthCustomer LoveOptimisationValue RealisationEarly LifeOrganisationCustomer Experience
Behavioural ScienceBehavioural Science
+9+9
FRAMEWORK: Retention is an Ecosystem + T-Mobile Case Study

FRAMEWORK: Retention is an Ecosystem + T-Mobile Case Study

Tom Burrell
Hierarchy of NeedsHierarchy of Needs
+2+2
Episode 80 - What Drives Retention

Episode 80 - What Drives Retention

Tom Burrell
Retention-Led GrowthRetention-Led Growth
+2+2
Episode 71 - Building Your 90 day Retention Sprint

Episode 71 - Building Your 90 day Retention Sprint

Tom Burrell
Retention-Led GrowthRetention-Led Growth
+2+2
Episode 68 - Your Moments of Truth Optimisation Checklist

Episode 68 - Your Moments of Truth Optimisation Checklist

Tom Burrell
Retention-Led GrowthRetention-Led Growth
+2+2
Episode 41 - Identifying Churn Early Warning Signs

Episode 41 - Identifying Churn Early Warning Signs

Tom Burrell
Retention-Led GrowthRetention-Led Growth
+2+2
Episode 39 - The Retention Power of Customer Communities

Episode 39 - The Retention Power of Customer Communities

Tom Burrell
Retention-Led GrowthRetention-Led Growth
+2+2
Episode 26 - Customer Lifetime Value: Are you measuring right?

Episode 26 - Customer Lifetime Value: Are you measuring right?

Tom Burrell
Retention-Led GrowthRetention-Led Growth
+2+2
Episode 25 - The Retention Power of Customer Centricity

Episode 25 - The Retention Power of Customer Centricity

Tom Burrell
Retention-Led GrowthRetention-Led Growth
+2+2
Episode 15 - Why Customer Data Is the Key to Retention-Led Growth

Episode 15 - Why Customer Data Is the Key to Retention-Led Growth

Tom Burrell
GrowthGrowth
+1+1
Episode 14 - When to Double Down on Customer Retention

Episode 14 - When to Double Down on Customer Retention

Tom Burrell
Retention-Led GrowthRetention-Led Growth
+2+2
Episode 2 - Customer Love = Growth

Episode 2 - Customer Love = Growth

Tom Burrell
Retention-Led GrowthRetention-Led Growth
+2+2
Episode 1 - Where to Focus Your Customer Retention Efforts

Episode 1 - Where to Focus Your Customer Retention Efforts

Tom Burrell