Customer Data

Data ScienceHierarchy of NeedsWin-backCancellationB2B RetentionBehavioural ScienceExperimentationAgentic AICACGrowthRetention-Led GrowthIncrementalityCase StudyCross-sellAcquisitionReducing ChurnARPUCRM MarketingNPSCustomer DataAIEpisode SummaryChatGPTChurn RateCustomer Lifetime ValueTacticsGamificationPersonalisationCommunityUpsellMeasurementDouble ProfitsOnboardingRetention MarketingMoments of TruthCustomer LoveOptimisationValue RealisationEarly LifeOrganisation
Behavioural ScienceBehavioural Science
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Episode 37 - What are 'Moments of Truth' anyway?

Episode 37 - What are 'Moments of Truth' anyway?

Tom Burrell
Retention-Led GrowthRetention-Led Growth
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Episode 26 - Customer Lifetime Value: Are you measuring right?

Episode 26 - Customer Lifetime Value: Are you measuring right?

Tom Burrell
CancellationCancellation
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Episode 17 - Leveraging Customer Data to Identify & Act on Drivers of Churn

Episode 17 - Leveraging Customer Data to Identify & Act on Drivers of Churn

Tom Burrell
Data ScienceData Science
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Episode 16 - How To Prioritise Your Data Science Efforts

Episode 16 - How To Prioritise Your Data Science Efforts

Tom Burrell
Retention-Led GrowthRetention-Led Growth
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Episode 15 - Why Customer Data Is the Key to Retention-Led Growth

Episode 15 - Why Customer Data Is the Key to Retention-Led Growth

Tom Burrell