The Retention Blueprint

Customer Data

Data Science Hierarchy of Needs Win-back Cancellation Behavioural Science Experimentation CAC Growth Retention-Led Growth Incrementality Case Study Cross-sell Acquisition Reducing Churn ARPU CRM Marketing NPS Customer Data AI Episode Summary ChatGPT Churn Rate Customer Lifetime Value Tactics Gamification Personalisation Community Upsell Measurement Double Profits Onboarding Retention Marketing Moments of Truth Customer Love Optimisation Value Realisation Early Life

Behavioural ScienceBehavioural Science

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Episode 37 - What are 'Moments of Truth' anyway?

Episode 37 - What are 'Moments of Truth' anyway?

Retention-Led GrowthRetention-Led Growth

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Episode 26 - Customer Lifetime Value: Are you measuring right?

Episode 26 - Customer Lifetime Value: Are you measuring right?

CancellationCancellation

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Episode 17 - Leveraging Customer Data to Identify & Act on Drivers of Churn

Episode 17 - Leveraging Customer Data to Identify & Act on Drivers of Churn

Data ScienceData Science

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Episode 16 - How To Prioritise Your Data Science Efforts

Episode 16 - How To Prioritise Your Data Science Efforts

Retention-Led GrowthRetention-Led Growth

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Episode 15 - Why Customer Data Is the Key to Retention-Led Growth

Episode 15 - Why Customer Data Is the Key to Retention-Led Growth

The Retention Blueprint

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