The Retention Blueprint

CRM Marketing

Data Science Hierarchy of Needs Win-back Cancellation B2B Retention Behavioural Science Experimentation Agentic AI CAC Growth Retention-Led Growth Incrementality Performance Benchmarks Case Study Cross-sell Acquisition Reducing Churn ARPU CRM Marketing NPS Customer Data AI Episode Summary ChatGPT Churn Rate Customer Lifetime Value Tactics Gamification Personalisation Community Upsell Data Protection Measurement Double Profits Onboarding Retention Marketing Moments of Truth Customer Love Optimisation Value Realisation Early Life Organisation

CRM MarketingCRM Marketing

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Episode 57 - The Real Role of Segmentation & Personalisation in CRM Marketing

Episode 57 - The Real Role of Segmentation & Personalisation in CRM Marketing

CRM MarketingCRM Marketing

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Episode 56 - CRM Marketing at Moments of Truth

Episode 56 - CRM Marketing at Moments of Truth

Behavioural ScienceBehavioural Science

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Episode 55 - CRM Marketing Heuristics

Episode 55 - CRM Marketing Heuristics

Behavioural ScienceBehavioural Science

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Episode 8 - The Science of (CRM) Marketing Creativity

Episode 8 - The Science of (CRM) Marketing Creativity

CRM MarketingCRM Marketing

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Episode 7 - Becoming Embedded in Customers' Lives

Episode 7 - Becoming Embedded in Customers' Lives

The Retention Blueprint

Transform Your Retention Impact in Just 5 Minutes per Week.

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