Episode 73 - Missed These? Six Retention Episodes to Get You Up to Speed

Welcome to episode 73 of the Retention Blueprint! 

This catch-up edition includes one-line overviews of the last six newsletters. Read the one-liner and if the content sounds good, click the link to read the full episode in the archive.

Episode 67 - The One Question That Saves Netflix Millions Learn how one golden question in signup generates millions in revenue through early-life personalisation.

Episode 68 - Your Moments of Truth Optimisation Checklist Master the make-or-break moments that drive retention by optimising critical touchpoints where customers decide to stay or leave.

Episode 69 - Organisational Design for Retention Discover how to restructure your organisation around retention outcomes with cross-functional working groups and shared KPIs that drive compounding value.

Episode 70 - The Compounding Impact of Retention Understand why a 5-10% improvement in retention can increase profits by 25-95% through compounding effects across your entire business model.

Episode 71 - Building a 90 Day Retention Sprint Get a practical framework to drive measurable retention impact in 90 days by focusing on high-leverage moments of truth and disciplined experimentation.

Episode 72 - The Real State of Agentic AI for Retention Learn why 90% of agentic AI use cases are stuck in pilot mode and what foundational maturity levels you need to reach before competitors do.

📰 Black Friday is around the corner, and its a time of massive pressure for many CRM Marketers… 

My CRM Marketing 2.0 course can be watched in one evening (it’s about the length of a good movie), maximising your impact at this critical time, with practical exercises you can apply immediately.

Module 1 - Impact Understand how CRM drives commercial impact through both direct conversion and customer experience initiatives that support the entire journey.

Module 2 - Measuring Right Prove your program's dollar value to stakeholders and fast-track experimentation to drive rapid, measurable results.

Module 3 - Moments of Truth Learn how to identify and optimise the make-or-break moments where CRM Marketing has the biggest impact on retention.

Module 4 - Creating Resonance Create customer avatars that enable you to develop CRM Marketing that actually resonates with identifiable segments in your data.

Module 5 - Winning Automations Build lifecycle programs that align audience insights with business objectives across all moments of truth to build automated CRM programs that actually work. 

Module 6 - Onboarding Master 10 proven principles and 12 case studies to maximise the impact of your onboarding programs at this critical stage.

Module 7 - Create Habit Make your brand the default choice using proven principles and leverage 16 case studies that drive habitual customer behavior.

Module 8 - Customer Love Build customer love programs that drive commercial impact while raising your profile as a customer-centric leader in your business.

Module 9 - Behavioural Science Implement 32 behavioural science techniques with matching case studies to drive customers to that 'feels right' decision and boost conversions, loyalty and value. 

Module 10 - CRM UX Design CRM creative that resonates and converts using science-backed principles for subject lines, copy, layouts and calls to action.

Module 11 - Master prompt engineering techniques to create brand-aligned copy and visuals at scale.

What people are saying

“This content is rich with relatable examples and proven frameworks that can translate across functions and verticals.”

“A brilliant course, offering insights in to a wide ranging selection of topics.”

“Great use-cases and examples”

“(A) powerful guide through the complexities of managing customer relationships.” 

“this course has given me more information on the strategic framework (for CRM Marketing) in 1.5 hours than I've picked up in my previous roles.”

For this weekend only the course is available for $99 $149. 
Every week leading up to Black Friday, the price will be going up, so if you want to take advantage of this special price, make sure you checkout before 4th November. Once you checkout, you get lifetime access and can review the content whenever you want.  

Use coupon code: BFSpecialOne at checkout

Pro-Tip. Get your company to pay it, just ask your boss and you can put it on expenses or use your companies training budget. (If you need an invoice, just ping me at [email protected]) 

Until next week, 

Tom