Moments of Truth
Data ScienceHierarchy of NeedsWin-backCancellationBehavioural ScienceExperimentationCACGrowthRetention-Led GrowthIncrementalityCase StudyCross-sellAcquisitionARPUCRM MarketingNPSCustomer DataAIEpisode SummaryChatGPTChurn RateCustomer Lifetime ValueTacticsPersonalisationUpsellMeasurementDouble ProfitsOnboardingRetention MarketingMoments of TruthCustomer LoveOptimisationValue RealisationEarly Life
Hierarchy of NeedsHierarchy of Needs
+2+2

Retention-Led GrowthRetention-Led Growth
+2+2

Customer Lifetime ValueCustomer Lifetime Value
+2+2
