Moments of Truth
Data ScienceCancellationBehavioural ScienceExperimentationCACGrowthRetention-Led GrowthIncrementalityCross-sellAcquisitionARPUCRM MarketingNPSCustomer DataAIEpisode SummaryChatGPTChurn RateCustomer Lifetime ValueUpsellMeasurementDouble ProfitsOnboardingRetention MarketingMoments of TruthCustomer LoveOptimisationValue RealisationEarly Life
Retention-Led GrowthRetention-Led Growth
+2+2
Customer Lifetime ValueCustomer Lifetime Value
+2+2