Customer Lifetime Value

Data ScienceHierarchy of NeedsWin-backCancellationBehavioural ScienceExperimentationCACGrowthRetention-Led GrowthIncrementalityCase StudyCross-sellAcquisitionARPUCRM MarketingNPSCustomer DataAIEpisode SummaryChatGPTChurn RateCustomer Lifetime ValueTacticsPersonalisationUpsellMeasurementDouble ProfitsOnboardingRetention MarketingMoments of TruthCustomer LoveOptimisationValue RealisationEarly Life
Retention-Led GrowthRetention-Led Growth
+2+2
Episode 26 - Customer Lifetime Value: Are you measuring right?

Episode 26 - Customer Lifetime Value: Are you measuring right?

Tom Burrell
Customer Lifetime ValueCustomer Lifetime Value
+2+2
Episode 13 - How Improving Retention 5-10% Can Double Profits

Episode 13 - How Improving Retention 5-10% Can Double Profits

Tom Burrell
CACCAC
+2+2
Episode 5 - The Retention- Acquisition Connection

Episode 5 - The Retention- Acquisition Connection

Tom Burrell
IncrementalityIncrementality
+4+4
Episode 3 - The 3 Most Important Customer Retention Metrics

Episode 3 - The 3 Most Important Customer Retention Metrics

Tom Burrell
Retention-Led GrowthRetention-Led Growth
+2+2
Episode 1 - Where to Focus Your Customer Retention Efforts

Episode 1 - Where to Focus Your Customer Retention Efforts

Tom Burrell