Customer Lifetime Value
Data ScienceHierarchy of NeedsWin-backCancellationBehavioural ScienceExperimentationCACGrowthRetention-Led GrowthIncrementalityCase StudyCross-sellAcquisitionARPUCRM MarketingNPSCustomer DataAIEpisode SummaryChatGPTChurn RateCustomer Lifetime ValueTacticsPersonalisationUpsellMeasurementDouble ProfitsOnboardingRetention MarketingMoments of TruthCustomer LoveOptimisationValue RealisationEarly Life
Customer Lifetime ValueCustomer Lifetime Value
+2+2
IncrementalityIncrementality
+4+4