Customer Lifetime Value
Data ScienceHierarchy of NeedsWin-backCancellationBehavioural ScienceExperimentationCACGrowthRetention-Led GrowthIncrementalityCase StudyCross-sellAcquisitionReducing ChurnARPUCRM MarketingNPSCustomer DataAIEpisode SummaryChatGPTChurn RateCustomer Lifetime ValueTacticsGamificationPersonalisationCommunityUpsellMeasurementDouble ProfitsOnboardingRetention MarketingMoments of TruthCustomer LoveOptimisationValue RealisationEarly Life
Hierarchy of NeedsHierarchy of Needs
+3+3

Retention-Led GrowthRetention-Led Growth
+2+2

Customer Lifetime ValueCustomer Lifetime Value
+2+2

IncrementalityIncrementality
+4+4
