The Retention Blueprint

Optimisation

Data Science Hierarchy of Needs Win-back Cancellation B2B Retention Behavioural Science Experimentation Agentic AI CAC Growth Retention-Led Growth Incrementality Performance Benchmarks Case Study Cross-sell Deliverability Acquisition Mastermind Reducing Churn Black Friday ARPU CRM Marketing NPS Customer Data AI Episode Summary ChatGPT Churn Rate Customer Lifetime Value Tactics Gamification Personalisation Community Retention Ecosystem Upsell Data Protection Measurement Double Profits Onboarding Retention Marketing Moments of Truth Customer Love Optimisation Value Realisation Early Life Organisation Customer Experience

Reducing ChurnReducing Churn

+7+7

Episode 81 - The reasons retention breaks in large organisations

Episode 81 - The reasons retention breaks in large organisations

Retention-Led GrowthRetention-Led Growth

+2+2

Episode 68 - Your Moments of Truth Optimisation Checklist

Episode 68 - Your Moments of Truth Optimisation Checklist

CancellationCancellation

+2+2

Episode 21 - New Cancellation Laws for Subscription Brands

Episode 21 - New Cancellation Laws for Subscription Brands

ExperimentationExperimentation

+2+2

Episode 19 - How to Fast-Track Retention Performance Improvements

Episode 19 - How to Fast-Track Retention Performance Improvements

The Retention Blueprint

📩 Actionable retention insights: proven frameworks, real-world case studies and techniques that stand up in the boardroom.

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