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Churn Rate

Data ScienceHierarchy of NeedsWin-backCancellationB2B RetentionBehavioural ScienceExperimentationAgentic AICACGrowthRetention-Led GrowthIncrementalityPerformance BenchmarksCase StudyCross-sellDeliverabilityAcquisitionMastermindReducing ChurnBlack FridayARPUCRM MarketingNPSCustomer DataAIEpisode SummaryChatGPTChurn RateCustomer Lifetime ValueTacticsGamificationPersonalisationCommunityRetention EcosystemUpsellData ProtectionMeasurementDouble ProfitsOnboardingRetention MarketingMoments of TruthCustomer LoveOptimisationValue RealisationEarly LifeOrganisationCustomer Experience
Behavioural ScienceBehavioural Science
+9+9
Framework 1 : Retention is an Ecosystem + T-Mobile Case Study
Jan 02, 2026

Framework 1 : Retention is an Ecosystem + T-Mobile Case Study

Tom Burrell
Reducing ChurnReducing Churn
+2+2
Episode 77 - The Four Reasons Your Customers Churn
Nov 27, 2025

Episode 77 - The Four Reasons Your Customers Churn

Tom Burrell
IncrementalityIncrementality
+4+4
Episode 3 - The 3 Most Important Customer Retention Metrics
Jun 27, 2024

Episode 3 - The 3 Most Important Customer Retention Metrics

Tom Burrell
📩 Actionable retention insights: proven frameworks, real-world case studies and techniques that stand up in the boardroom.

The Retention Blueprint

📩 Actionable retention insights: proven frameworks, real-world case studies and techniques that stand up in the boardroom.

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