The Retention Blueprint
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Data Science
Hierarchy of Needs
Win-back
Cancellation
Behavioural Science
Experimentation
CAC
Growth
Retention-Led Growth
Incrementality
Case Study
Cross-sell
Acquisition
ARPU
CRM Marketing
NPS
Customer Data
AI
Episode Summary
ChatGPT
Churn Rate
Customer Lifetime Value
Tactics
Personalisation
Upsell
Measurement
Double Profits
Onboarding
Retention Marketing
Moments of Truth
Customer Love
Optimisation
Value Realisation
Early Life
Onboarding
Onboarding
+1
+1
Jul 04, 2024
Episode 4 - The Importance of Early Life Retention
Tom Burrell
Incrementality
Incrementality
+4
+4
Jun 27, 2024
Episode 3 - The 3 Most Important Customer Retention Metrics
Tom Burrell
Retention-Led Growth
Retention-Led Growth
+2
+2
Jun 20, 2024
Episode 2 - Customer Love = Growth
Tom Burrell
Retention-Led Growth
Retention-Led Growth
+2
+2
Jun 13, 2024
Episode 1 - Where to Focus Your Customer Retention Efforts
Tom Burrell
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