The Retention Blueprint
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Data Science
Hierarchy of Needs
Win-back
Cancellation
B2B Retention
Behavioural Science
Experimentation
Agentic AI
CAC
Growth
Retention-Led Growth
Incrementality
Case Study
Cross-sell
Acquisition
Reducing Churn
ARPU
CRM Marketing
NPS
Customer Data
AI
Episode Summary
ChatGPT
Churn Rate
Customer Lifetime Value
Tactics
Gamification
Personalisation
Community
Upsell
Measurement
Double Profits
Onboarding
Retention Marketing
Moments of Truth
Customer Love
Optimisation
Value Realisation
Early Life
Organisation
Dec 13, 2024
Episode 27 - The Retention Maturity Curve
Tom Burrell
Retention-Led Growth
Retention-Led Growth
+2
+2
Dec 06, 2024
Episode 26 - Customer Lifetime Value: Are you measuring right?
Tom Burrell
Retention-Led Growth
Retention-Led Growth
+2
+2
Nov 29, 2024
Episode 25 - The Retention Power of Customer Centricity
Tom Burrell
Nov 22, 2024
Episode 24 - Fast-Track Experimentation, The Retention Hierarchy of Needs, New Laws, Maximising Winback & Personalisation
Tom Burrell
AI
AI
+2
+2
Nov 15, 2024
Episode 23 - Personalisation & AI
Tom Burrell
Win-back
Win-back
+3
+3
Nov 08, 2024
Episode 22 - Maximising Winback
Tom Burrell
Cancellation
Cancellation
+2
+2
Nov 01, 2024
Episode 21 - New Cancellation Laws for Subscription Brands
Tom Burrell
Hierarchy of Needs
Hierarchy of Needs
+2
+2
Oct 25, 2024
Episode 20 - The Retention Hierarchy of Needs
Tom Burrell
Experimentation
Experimentation
+2
+2
Oct 18, 2024
Episode 19 - How to Fast-Track Retention Performance Improvements
Tom Burrell
Oct 11, 2024
Episode 18 - Boost Profits, Cut Churn & Maximize Growth
Tom Burrell
Cancellation
Cancellation
+2
+2
Oct 04, 2024
Episode 17 - Leveraging Customer Data to Identify & Act on Drivers of Churn
Tom Burrell
Data Science
Data Science
+2
+2
Sep 26, 2024
Episode 16 - How To Prioritise Your Data Science Efforts
Tom Burrell
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