The Retention Blueprint
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Data Science
Hierarchy of Needs
Win-back
Cancellation
B2B Retention
Behavioural Science
Experimentation
Agentic AI
CAC
Growth
Retention-Led Growth
Incrementality
Performance Benchmarks
Case Study
Cross-sell
Deliverability
Acquisition
Reducing Churn
Black Friday
ARPU
CRM Marketing
NPS
Customer Data
AI
Episode Summary
ChatGPT
Churn Rate
Customer Lifetime Value
Tactics
Gamification
Personalisation
Community
Upsell
Data Protection
Measurement
Double Profits
Onboarding
Retention Marketing
Moments of Truth
Customer Love
Optimisation
Value Realisation
Early Life
Organisation
Customer Experience
Feb 28, 2025
Episode 38 - Who’s Responsible for Retention?
Tom Burrell
Behavioural Science
Behavioural Science
+2
+2
Feb 21, 2025
Episode 37 - What are 'Moments of Truth' anyway?
Tom Burrell
Behavioural Science
Behavioural Science
+2
+2
Feb 14, 2025
Episode 36 - Catch up on what you missed
Tom Burrell
Behavioural Science
Behavioural Science
+2
+2
Feb 07, 2025
Episode 35 - Behavioural Science II
Tom Burrell
Behavioural Science
Behavioural Science
+1
+1
Jan 31, 2025
Episode 34 - Behavioural Science I
Tom Burrell
Hierarchy of Needs
Hierarchy of Needs
+2
+2
Jan 24, 2025
Episode 33 - Understanding Customer Value Realisation
Tom Burrell
Jan 17, 2025
Episode 32 - Personalisation, Growth and AI
Tom Burrell
Growth
Growth
+2
+2
Jan 10, 2025
Episode 31 - The Psychology & Practicalities of Referrals
Tom Burrell
Jan 03, 2025
Episode 30 - Summary of the Previous 5
Tom Burrell
Dec 27, 2024
Episode 29 - Twelve CRM Marketing Top Tips
Tom Burrell
Dec 20, 2024
Episode 28 - Retention in Publishing
Tom Burrell
Dec 13, 2024
Episode 27 - The Retention Maturity Curve
Tom Burrell
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