The Retention Blueprint
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Data Science
Hierarchy of Needs
Win-back
Cancellation
Behavioural Science
Experimentation
CAC
Growth
Retention-Led Growth
Incrementality
Case Study
Cross-sell
Acquisition
ARPU
CRM Marketing
NPS
Customer Data
AI
Episode Summary
ChatGPT
Churn Rate
Customer Lifetime Value
Tactics
Personalisation
Upsell
Measurement
Double Profits
Onboarding
Retention Marketing
Moments of Truth
Customer Love
Optimisation
Value Realisation
Early Life
Customer Lifetime Value
Customer Lifetime Value
+2
+2
Sep 05, 2024
Episode 13 - How Improving Retention 5-10% Can Double Profits
Tom Burrell
Aug 29, 2024
Episode 12 - Summary of Episodes Seven to Eleven
Tom Burrell
AI
AI
+1
+1
Aug 22, 2024
Episode 11 - Generative AI and Retention Marketing
Tom Burrell
Cross-sell
Cross-sell
+2
+2
Aug 15, 2024
Episode 10 - How to Grow Average Revenue Per User
Tom Burrell
Cancellation
Cancellation
Aug 08, 2024
Episode 9 - Mastering the Cancel Journey
Tom Burrell
Behavioural Science
Behavioural Science
+1
+1
Aug 01, 2024
Episode 8 - The Science of (CRM) Marketing Creativity
Tom Burrell
CRM Marketing
CRM Marketing
+2
+2
Jul 25, 2024
Episode 7 - Becoming Embedded in Customers' Lives
Tom Burrell
Episode Summary
Episode Summary
Jul 18, 2024
Episode 6 - Summary of the Previous 5 Episodes
Tom Burrell
CAC
CAC
+2
+2
Jul 11, 2024
Episode 5 - The Retention- Acquisition Connection
Tom Burrell
Onboarding
Onboarding
+1
+1
Jul 04, 2024
Episode 4 - The Importance of Early Life Retention
Tom Burrell
Incrementality
Incrementality
+4
+4
Jun 27, 2024
Episode 3 - The 3 Most Important Customer Retention Metrics
Tom Burrell
Retention-Led Growth
Retention-Led Growth
+2
+2
Jun 20, 2024
Episode 2 - Customer Love = Growth
Tom Burrell
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