The Retention Blueprint
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Data Science
Hierarchy of Needs
Win-back
Cancellation
B2B Retention
Behavioural Science
Experimentation
Agentic AI
CAC
Growth
Retention-Led Growth
Incrementality
Performance Benchmarks
Case Study
Cross-sell
Deliverability
Acquisition
Reducing Churn
ARPU
CRM Marketing
NPS
Customer Data
AI
Episode Summary
ChatGPT
Churn Rate
Customer Lifetime Value
Tactics
Gamification
Personalisation
Community
Upsell
Data Protection
Measurement
Double Profits
Onboarding
Retention Marketing
Moments of Truth
Customer Love
Optimisation
Value Realisation
Early Life
Organisation
Sep 14, 2025
Quick Note: Episode 3 of the Customer Retention Show Podcast Just Dropped
Tom Burrell
Sep 12, 2025
Episode 66 - Catch Up?
Tom Burrell
Sep 05, 2025
Episode 65 - Driving Retention in Betting & Gaming
Tom Burrell
Agentic AI
Agentic AI
+2
+2
Aug 29, 2025
Episode 64 - AI Customer Retention Trends
Tom Burrell
Performance Benchmarks
Performance Benchmarks
+2
+2
Aug 22, 2025
Episode 63 - Avoiding Spam
Tom Burrell
Data Science
Data Science
+2
+2
Aug 15, 2025
Episode 62 - Multi-Experience Controlled Experiments
Tom Burrell
CRM Marketing
CRM Marketing
+1
+1
Aug 08, 2025
Episode 61 - UK Data Protection Changes
Tom Burrell
Behavioural Science
Behavioural Science
+5
+5
Aug 01, 2025
Episode 60 - Catch Up
Tom Burrell
Performance Benchmarks
Performance Benchmarks
+2
+2
Jul 25, 2025
Episode 59 - CRM Marketing Performance Benchmarks
Tom Burrell
CRM Marketing
CRM Marketing
+2
+2
Jul 18, 2025
Episode 58 - How to Fast Track CRM Marketing Performance
Tom Burrell
CRM Marketing
CRM Marketing
+2
+2
Jul 11, 2025
Episode 57 - The Real Role of Segmentation & Personalisation in CRM Marketing
Tom Burrell
CRM Marketing
CRM Marketing
+2
+2
Jul 04, 2025
Episode 56 - CRM Marketing at Moments of Truth
Tom Burrell
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