The Retention Blueprint
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Data Science
Hierarchy of Needs
Win-back
Cancellation
B2B Retention
Behavioural Science
Experimentation
Agentic AI
CAC
Growth
Retention-Led Growth
Incrementality
Performance Benchmarks
Case Study
Cross-sell
Deliverability
Acquisition
Mastermind
Reducing Churn
Black Friday
ARPU
CRM Marketing
NPS
Customer Data
AI
Episode Summary
ChatGPT
Churn Rate
Customer Lifetime Value
Tactics
Gamification
Personalisation
Community
Retention Ecosystem
Upsell
Data Protection
Measurement
Double Profits
Onboarding
Retention Marketing
Moments of Truth
Customer Love
Optimisation
Value Realisation
Early Life
Organisation
Customer Experience
Incrementality
Incrementality
+4
+4
Jun 27, 2024
Episode 3 - The 3 Most Important Customer Retention Metrics
Tom Burrell
Retention-Led Growth
Retention-Led Growth
+2
+2
Jun 20, 2024
Episode 2 - Customer Love = Growth
Tom Burrell
Retention-Led Growth
Retention-Led Growth
+2
+2
Jun 13, 2024
Episode 1 - Where to Focus Your Customer Retention Efforts
Tom Burrell
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