The Retention Blueprint
JOIN FREE
Data Science
Hierarchy of Needs
Win-back
Cancellation
B2B Retention
Behavioural Science
Experimentation
Agentic AI
CAC
Growth
Retention-Led Growth
Incrementality
Performance Benchmarks
Case Study
Cross-sell
Deliverability
Acquisition
Mastermind
Reducing Churn
Black Friday
ARPU
CRM Marketing
NPS
Customer Data
AI
Episode Summary
ChatGPT
Churn Rate
Customer Lifetime Value
Tactics
Gamification
Personalisation
Community
Retention Ecosystem
Upsell
Data Protection
Measurement
Double Profits
Onboarding
Retention Marketing
Moments of Truth
Customer Love
Optimisation
Value Realisation
Early Life
Organisation
Customer Experience
Feb 05, 2026
Episode 83 - What breaks retention before you see it
Tom Burrell
Jan 28, 2026
Framework 3 : Moments of Truth & behavioural drivers - Case Studies from Netflix, Amazon & LinkedIn
Tom Burrell
Jan 26, 2026
Amazon AWS Podcast Appearance
Tom Burrell
Jan 22, 2026
Episode 82 - CRM creates leverage, but base management determines outcomes
.
Tom Burrell
Jan 16, 2026
Framework 2: Base Management & Lifecycle + Duolingo Case Study
Tom Burrell
Reducing Churn
Reducing Churn
+7
+7
Jan 08, 2026
Episode 81 - The reasons retention breaks in large organisations
Tom Burrell
Behavioural Science
Behavioural Science
+9
+9
Jan 02, 2026
Framework 1 : Retention is an Ecosystem + T-Mobile Case Study
Tom Burrell
Hierarchy of Needs
Hierarchy of Needs
+2
+2
Dec 19, 2025
Episode 80 - What Drives Retention
Tom Burrell
Mastermind
Mastermind
+1
+1
Dec 12, 2025
Episode 79 - Missed These?
CRM Marketing Pressure? Scroll for your one-evening solution.
Tom Burrell
Dec 05, 2025
Episode 78 - Martech for 2026
Tom Burrell
Reducing Churn
Reducing Churn
+2
+2
Nov 27, 2025
Episode 77 - The Four Reasons Your Customers Churn
Tom Burrell
Mastermind
Mastermind
+1
+1
Nov 21, 2025
Episode 76 - Do You Want to Be a Retention Mastermind?
Tom Burrell
First
Back
1
2
3
4
5
6
7
8
Next
Last