The Retention Blueprint
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Data Science
Hierarchy of Needs
Win-back
Cancellation
B2B Retention
Behavioural Science
Experimentation
Agentic AI
CAC
Growth
Retention-Led Growth
Incrementality
Performance Benchmarks
Case Study
Cross-sell
Acquisition
Reducing Churn
ARPU
CRM Marketing
NPS
Customer Data
AI
Episode Summary
ChatGPT
Churn Rate
Customer Lifetime Value
Tactics
Gamification
Personalisation
Community
Upsell
Data Protection
Measurement
Double Profits
Onboarding
Retention Marketing
Moments of Truth
Customer Love
Optimisation
Value Realisation
Early Life
Organisation
Hierarchy of Needs
Hierarchy of Needs
+2
+2
Oct 25, 2024
Episode 20 - The Retention Hierarchy of Needs
Tom Burrell
Experimentation
Experimentation
+2
+2
Oct 18, 2024
Episode 19 - How to Fast-Track Retention Performance Improvements
Tom Burrell
Oct 11, 2024
Episode 18 - Boost Profits, Cut Churn & Maximize Growth
Tom Burrell
Cancellation
Cancellation
+2
+2
Oct 04, 2024
Episode 17 - Leveraging Customer Data to Identify & Act on Drivers of Churn
Tom Burrell
Data Science
Data Science
+2
+2
Sep 26, 2024
Episode 16 - How To Prioritise Your Data Science Efforts
Tom Burrell
Retention-Led Growth
Retention-Led Growth
+2
+2
Sep 19, 2024
Episode 15 - Why Customer Data Is the Key to Retention-Led Growth
Tom Burrell
Growth
Growth
+1
+1
Sep 12, 2024
Episode 14 - When to Double Down on Customer Retention
Tom Burrell
Customer Lifetime Value
Customer Lifetime Value
+2
+2
Sep 05, 2024
Episode 13 - How Improving Retention 5-10% Can Double Profits
Tom Burrell
Aug 29, 2024
Episode 12 - Summary of Episodes Seven to Eleven
Tom Burrell
AI
AI
+1
+1
Aug 22, 2024
Episode 11 - Generative AI and Retention Marketing
Tom Burrell
Cross-sell
Cross-sell
+2
+2
Aug 15, 2024
Episode 10 - How to Grow Average Revenue Per User
Tom Burrell
Cancellation
Cancellation
Aug 08, 2024
Episode 9 - Mastering the Cancel Journey
Tom Burrell
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