The Retention Blueprint
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Data Science
Hierarchy of Needs
Win-back
Cancellation
B2B Retention
Behavioural Science
Experimentation
CAC
Growth
Retention-Led Growth
Incrementality
Case Study
Cross-sell
Acquisition
Reducing Churn
ARPU
CRM Marketing
NPS
Customer Data
AI
Episode Summary
ChatGPT
Churn Rate
Customer Lifetime Value
Tactics
Gamification
Personalisation
Community
Upsell
Measurement
Double Profits
Onboarding
Retention Marketing
Moments of Truth
Customer Love
Optimisation
Value Realisation
Early Life
Organisation
AI
AI
+2
+2
Nov 15, 2024
Episode 23 - Personalisation & AI
Tom Burrell
Win-back
Win-back
+3
+3
Nov 08, 2024
Episode 22 - Maximising Winback
Tom Burrell
Cancellation
Cancellation
+2
+2
Nov 01, 2024
Episode 21 - New Cancellation Laws for Subscription Brands
Tom Burrell
Hierarchy of Needs
Hierarchy of Needs
+2
+2
Oct 25, 2024
Episode 20 - The Retention Hierarchy of Needs
Tom Burrell
Experimentation
Experimentation
+2
+2
Oct 18, 2024
Episode 19 - How to Fast-Track Retention Performance Improvements
Tom Burrell
Oct 11, 2024
Episode 18 - Boost Profits, Cut Churn & Maximize Growth
Tom Burrell
Cancellation
Cancellation
+2
+2
Oct 04, 2024
Episode 17 - Leveraging Customer Data to Identify & Act on Drivers of Churn
Tom Burrell
Data Science
Data Science
+2
+2
Sep 26, 2024
Episode 16 - How To Prioritise Your Data Science Efforts
Tom Burrell
Retention-Led Growth
Retention-Led Growth
+2
+2
Sep 19, 2024
Episode 15 - Why Customer Data Is the Key to Retention-Led Growth
Tom Burrell
Growth
Growth
+1
+1
Sep 12, 2024
Episode 14 - When to Double Down on Customer Retention
Tom Burrell
Customer Lifetime Value
Customer Lifetime Value
+2
+2
Sep 05, 2024
Episode 13 - How Improving Retention 5-10% Can Double Profits
Tom Burrell
Aug 29, 2024
Episode 12 - Summary of Episodes Seven to Eleven
Tom Burrell
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