CancellationCancellation
+2+2
Episode 17 - Leveraging Customer Data to Identify & Act on Drivers of Churn

Episode 17 - Leveraging Customer Data to Identify & Act on Drivers of Churn

Tom Burrell
Data ScienceData Science
+2+2
Episode 16 - How To Prioritise Your Data Science Efforts

Episode 16 - How To Prioritise Your Data Science Efforts

Tom Burrell
Retention-Led GrowthRetention-Led Growth
+2+2
Episode 15 - Why Customer Data Is the Key to Retention-Led Growth

Episode 15 - Why Customer Data Is the Key to Retention-Led Growth

Tom Burrell
GrowthGrowth
+1+1
Episode 14 - When to Double Down on Customer Retention

Episode 14 - When to Double Down on Customer Retention

Tom Burrell
Customer Lifetime ValueCustomer Lifetime Value
+2+2
Episode 13 - How Improving Retention 5-10% Can Double Profits

Episode 13 - How Improving Retention 5-10% Can Double Profits

Tom Burrell
Episode 12 - Summary of Episodes Seven to Eleven

Episode 12 - Summary of Episodes Seven to Eleven

Tom Burrell
AIAI
+1+1
Episode 11 - Generative AI and Retention Marketing

Episode 11 - Generative AI and Retention Marketing

Tom Burrell
Cross-sellCross-sell
+2+2
Episode 10 - How to Grow Average Revenue Per User

Episode 10 - How to Grow Average Revenue Per User

Tom Burrell
CancellationCancellation
Episode 9 - Mastering the Cancel Journey

Episode 9 - Mastering the Cancel Journey

Tom Burrell
Behavioural ScienceBehavioural Science
+1+1
Episode 8 - The Science of (CRM) Marketing Creativity

Episode 8 - The Science of (CRM) Marketing Creativity

Tom Burrell
CRM MarketingCRM Marketing
+2+2
Episode 7 - Becoming Embedded in Customers' Lives

Episode 7 - Becoming Embedded in Customers' Lives

Tom Burrell
Episode SummaryEpisode Summary
Episode 6 - Summary of the Previous 5 Episodes

Episode 6 - Summary of the Previous 5 Episodes

Tom Burrell
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