The Retention Blueprint
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Data Science
Hierarchy of Needs
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B2B Retention
Behavioural Science
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Retention-Led Growth
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Episode Summary
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Churn Rate
Customer Lifetime Value
Tactics
Gamification
Personalisation
Community
Upsell
Measurement
Double Profits
Onboarding
Retention Marketing
Moments of Truth
Customer Love
Optimisation
Value Realisation
Early Life
Organisation
6 hours ago
Episode 48 - Catch Up?
Tom Burrell
B2B Retention
B2B Retention
+2
+2
May 02, 2025
Episode 47 - Preventing Early-Stage Churn
Tom Burrell
Apr 25, 2025
Episode 46 - Becoming the Default Choice
Tom Burrell
Reducing Churn
Reducing Churn
+2
+2
Apr 18, 2025
Episode 45 - Cross Functional Retention
Tom Burrell
Reducing Churn
Reducing Churn
+2
+2
Apr 11, 2025
Episode 44 - The Hidden Cost of Reactive Retention
Tom Burrell
Hierarchy of Needs
Hierarchy of Needs
+3
+3
Apr 04, 2025
Episode 43: Retention Economics
Prove the financial impact of your retention initiatives and gain buy-in for retention investment.
Tom Burrell
Reducing Churn
Reducing Churn
+2
+2
Mar 28, 2025
Episode 42 - Catch Up?
Tom Burrell
Retention-Led Growth
Retention-Led Growth
+2
+2
Mar 21, 2025
Episode 41 - Identifying Churn Early Warning Signs
Tom Burrell
Growth
Growth
+2
+2
Mar 14, 2025
Episode 40 - Gamification for Retention
Tom Burrell
Retention-Led Growth
Retention-Led Growth
+2
+2
Mar 07, 2025
Episode 39 - The Retention Power of Customer Communities
Tom Burrell
Feb 28, 2025
Episode 38 - Who’s Responsible for Retention?
Tom Burrell
Behavioural Science
Behavioural Science
+2
+2
Feb 21, 2025
Episode 37 - What are 'Moments of Truth' anyway?
Tom Burrell
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