Hierarchy of NeedsHierarchy of Needs
+3+3

Reducing ChurnReducing Churn
+2+2

Retention-Led GrowthRetention-Led Growth
+2+2

Retention-Led GrowthRetention-Led Growth
+2+2

Behavioural ScienceBehavioural Science
+2+2

Behavioural ScienceBehavioural Science
+2+2

Behavioural ScienceBehavioural Science
+2+2

Behavioural ScienceBehavioural Science
+1+1
