Quick Note: Episode 3 of the Customer Retention Show Podcast Just Dropped

The episode features three retention leaders from the world of betting & gaming and its packed full of insights for those in and outside that sector.

Chapter breakdown:

01:50 Aligning Acquisition and Retention Strategies

04:49 Onboarding: The Key to Retention

09:21 Navigating the Bonus Race to the Bottom

14:53 Tailoring Bonuses to Customer Profiles

18:56 The Role of AI in Customer Engagement

23:00 Identity and Customer Retention

24:07 Balancing Customer Value and Responsible Gambling

29:00 Strategies for Effective CRM in Sports Betting

29:08 Enhancing Customer Engagement in Sports Betting

30:34 Personalisation Strategies in Gaming and Casino

32:04 The Future of Poker in Gaming Strategies

34:24 AI's Role in Retention Marketing

37:21 Navigating the Challenges of AI Implementation